Tomorrow Sunday, starting at 9:00 pm, the new publicity spot by Repsol will be broadcast for the first time on television. The company has been present at the World Motorcycling Championships testing and improving their products since the days of Ángel Nieto, over the years winning no less than 29 World Championships.
The creative basis for this new spot is a reflection by Pedrosa on how he feels the importance of riding in the Repsol team, and what the support and the responsibility of the Repsol colours mean, which throughout their history have been the colours of great champions: Àngel Nieto, Àlex Crivillè, Mick Doohan and Nicky Hayden. With parts in common with the previous Repsol spot, based on a poem by Kipling – the music is still the same, Call to arms, taken from the soundtrack of the film Glory -, in this new advertisment the great weight of the Repsol legacy in World Motorcycling is felt through its World Champions.The spot begins with Pedrosa explaining how when a rider wears the Repsol colours, he feels the importance of what these colours mean and who wore them before him. Visually, this translates into a trail that follows Dani from the box right up to the top of the podium. The new spot, which will be broadcast on the country’s main channels during prime-time starting tomorrow 23rd March and lasting the whole season, is centred on Dani Pedrosa, who has featured in Repsol’s publicity spots since he made the leap to MotoGP in 2006.How it was made The publicity spot was filmed on the circuit of Alcarrás, Lleida, over three days during which a technical team of more than sixty people were working flat out in collaboration with Dani Pedrosa and Álex Crivillé. The spot was created by the Young & Rubicam, under the direction of Nicolás Hollander, the well-known creative director who already directed the spot with the Kipling poem. It was produced by RCR, with Daniel Benmayor leading production, who needed a further three weeks for post-production until the whole reel was edited and ready for broadcasting. In the new spot, emphasis is placed on the legacy of a company linked to the World Motorcycling Championship for the last forty years, and which today supports the rider wearing its colours, Dani Pedrosa, because, as he says himself, you not only race because of what is ahead of you, but also because of what precedes you
