A different vision of the world of competition.
Today, the new Repsol advertising campaign gathering thirteen of their champions at the Circuit de Catalunya has been broadcasted for the first time.
Every season, the new Repsol spot raises big expectations because the production, creativity and innovation surprise everybody year after year. And the 2005 spot couldnt be less. On March 14 and 15, the expected shooting of the Repsol in competition advertising campaign was carried out at the Circuit de Catalunya, coinciding with the first MotoGP preseason test days in Barcelona. With an eye on the season that will be starting this weekend, Repsol and their creative team, used an innovative approach for their advertising campaign. A spot in which all their great champions would participate under the slogan Why winning?, no cars, bikes, tyres, wheelies, skids, jumps will be shown…
Instead, the champions will explain why they want to win: because of the fans, for the future female champion, for a relaxed dinner with his wife, for a kiss of the ragazzas… In short, a different way to deal with an advertising campaign. The vision of the company as an international oil and gas company, integrated, admired and oriented to the customer as well as to the creation of value, looking to be closer to its customers, takes them to face up to a new season with teams and riders of the highest level, who will be fighting and winning in their classes, with local and international figures and a new challenge that will allow them to communicate Repsols experience in motor sports both in Spain and the whole world, connecting with the fans and obviously transmitting the quality of their fuels and lubricants through the fame and victories of their drivers and riders. And they do it with thirteen of the Repsol riders and drivers or rather Repsol Champions from all the motor competitions in which Repsol is represented.
The spot features riders of the Motorcycle Road Racing Championship Max Biaggi and Nicky Hayden in Moto GP and Sebastián Porto, Randy De Puniet and Dani Pedrosa in the 250cc, the Raid World Championship Stéphane Peterhansel, Andrea Mayer, Nani Roma, Isidre Esteve and Marc Coma, the Trial World Championship Takahisa Fujinami and Laia Sanz, the Spanish Junior F-3000 Championship -Javier Villa-, and the new international GP2 series just one step under Formula 1, with Borja García. With Repsol YPF’s firm idea of humanising their riders, the spot also features many of their family members, such as the five-month old daughter of Takahisa Fujinami, Marc Comas wife, Nani Romas mother or Nicky Haydens father. Visually attractive, striking and surprising, because it is far from the communication codes used so far, giving a radical change to communication, the spot does not only tell a story connecting all of the teams riders and drivers with Repsol products but will also directly touch the heart of the fans of any motor sport speciality. From today, and throughout the season, youll be able to enjoy a campaign that will surely give something to talk about. You only need to listen to those who took part in it to know:
Dani Pedrosa:
‘I think its a very original idea of Repsol, gathering their riders and drivers from all of the specialities theyre present …’
Nani Roma:
‘…it was quite strange to see all the production people looking at us while my mother was hugging me. Its something normal at home, but not with so many people, with cameras….’
Isidre Esteve:
‘…this spot is different to what has been shown so far, because there are neither bikes nor cars, just us, the riders and drivers who are part of the big Repsol family…’
Marc Coma:
‘…at last a spot with a different approach compared to whats been shown so far. Nobody had ever reflected the most human side of the riders and drivers so clearly and I never thought that Id be someday in front of the cameras shooting a spot with my wife…’
Stephane Peterhansel:
‘…its a daring and different project …’
Andrea Mayer:
‘…the idea with the flowers was very good, I liked to walk under the rain of petals. A good idea from Repsol and I think with an excellent result…’
Fujinami:
‘…you can imagine many things as a professional rider, but never something like what I did in this Repsol spot: sitting with my daughter and seeing her later with me on TV….its been wonderful!…’
Laia Sanz:
‘…very original and funny, being able to shoot a spot with my brother…’
Nicky Hayden:
‘Well, what can I say? Simply brilliant. Its been a nice experience sharing the leading role with my dad …’
Max Biaggi:
‘…a much more personal shooting, face to face with the camera. I thought that Id feel quite uncomfortable, nervous, but I didnt. I liked the girls sitting with me very much as well, but thats another thing…’
Javier Villa:
‘…there are things you never imagine and the last thing I would have imagined is myself…in a bed in the middle of the main straight of the circuit!’
Borja García:
‘…becoming part of the Repsol family is a big step in the sports career of any driver. Impressive, with no doubt.’
Sebastián Porto:
‘…look at me stretched on that couch and in the middle of the main straight of the circuit! Wow, if they would have told me some weeks ago Id probably burst out laughing. The spot is a clear proof of the real weight of Repsol within the world of sports sponsorship…’
