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The MotoGP riders head the new Repsol advertising campaign, inspired by the aesthetics of a comic and in which they face a stone giant and a carnivorous plant.
Under the motto “Talent to overcome everything”, Repsol released its new motorcycle advertising campaign last Sunday. In this video we collect the most humorous moments of the shoot, which took place in Barcelona in early March.
Marc Márquez and Dani Pedrosa are the protagonists of the campaign, which saw the light at the most opportune moment -coinciding with the podium one-two for the Repsol Honda team at the Spanish GP in Jerez. Also participating were the members of the trial team: Toni Bou, Takahisa Fujinami and Jaime Busto.
The campaign is characterised by its comic book aesthetic and includes thrilling moments, such as when the riders face a stone giant and leave behind a threatening carnivorous plant. There is also a clear message against bullying from Márquez and Pedrosa, two effective spokesmen due to the admiration they attract among the youngest fans. At Repsol we are sensitive to problems in society, and that is why we want to help in the fight against bullying.
