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The making of a new Repsol advert shows the fun side of the riders and the musician of Lebanese origin.
Marc Marquez and Dani Pedrosa star in the new Repsol advertising campaign, alongside an unexpected guest. Violinist Ara Malikian, famous for his virtuosity and his transgressive style of musical performance. The ‘making of’ for the advert shows some amusing unseen moments experienced during the recording, in which the riders even tried their hand at playing Malikian’s violin.
Under the slogan “Talent together makes us better,” the new Repsol campaign ‒which begins tomorrow‒ shows how the best ideas are the fruit of combining concepts that in theory have no relation to each other. The advert, recorded in a pavilion at the Fira de Barcelona, transmits values of innovation and teamwork
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